Fraudulent Advertising

Tim Hwang draws an extended analogy between the pre-2007 housing bubble and today’s market for digital advertising.

Despite the extent of surveillance tech, a lot of the data that fuels ad targeting is garbage.

There’s the astonishing level of digital ad fraud, including “click farms” that serve no purpose other than for bots or paid humans to constantly refresh and click ads.

The owner of a successful online audio equipment store learned that 90 percent of his programmatic ad budget was being wasted on fraudulent clicks.

This article by Gilad Edelman built around Tim Hwang‘s new book enlightens us on the toxic truth of online advertising.



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